Put simply, email marketing is a form of direct marketing which uses email to communicate commercial or fundraising messages to an audience. If you're not that familiar with email marketing, you may be surprised by some of its advantages:
- Low cost way to distribute information to a wide audience
- Second only to search marketing as the most effective online marketing tactic
- Generates repeat business easily and affordably
- Easy to measure real return on investment
- Track open rates, click-throughs, response rates, etc.
- Correlate sales with marketing
- Environmentally friendly, paper-free way to do marketing
Turn-key solutions. Most email marketing services out there simply help you deploy and track emails and manage recipient lists, counting on you to be your own email marketing expert. Our service goes several steps further, giving you the option to let us manage your entire email campaign for you. We'll write it, design it, deploy it, track it, and help your response rates keep improving.